KQ crash, PR lesson
My pole to the worried and grieving families following the sad news today.
That said, I will still fly KQ anytime, anywhere.
On a separate note, the general PR response to the story by both KQ and the government more than impressed me.
See, in one of my journalism and PR courses during my undergrad days, my class was tasked with the duty of developing a crisis communication strategy for KQ in the event of a hypothetical plane crash outside Kenya.
The late Mr. Jeff Mbure had us sweat over the details, people, events, etc etc till he was satisfied we could do the job real well.
We hoped to God we would never have to put to use what we had learnt and / or done in class; it was gloomy stuff.
But today it happened, and it seemed as though we had scripted our classwork for a day like this.
At least 3 of the people with whom we did the class are now with KQ.
I wonder how it is for them to process all this.
KTN’s 7 O’clock news bulletin reports that Lang’ata MP Raila Odinga has deffered the launch of his presidential vision.
There could not have been a better sense of the moment.